Our Team

Dr. Victoria Melcher

Dr. Melcher graduated from the University of Florida with a Bachelors of Science in Business, then went on to Nova Southeastern University to receive her Doctor of Optometry degree in 1999.

During her education she completed three externships, the first being the study of low vision and low vision aides from Bascom Palmer Eye Institute in Miami. Her second was at Vision America where she was extensively trained in the diagnosis and treatment of eye diseases including co-management of Lasik and cataract surgery, the final rotation was her favorite and it was with the sixth medical group at MacDill Air Force Base in Tampa.

As a proud member of VOSH (Volunteer Optometric Services for Humanity) she has had the privilege to travel to third world countries such as Honduras and the Dominican Republic to provide eye care to those in great need.

Dr. Melcher is board certified and has been practicing primary eye care in Pinellas County for over 12 years. She takes pride in performing eye examinations that focus on each patients overall health and wellness.

Dr. Melcher is married with two children. Her interest include cooking, photography, outdoor activities, and mostly spending time with her family.


Dr. Valerie Potter

Dr. Potter graduated from Florida State University with a Bachelors of Science in Business, then went on to Nova Southeastern University to receive her Doctor of Optometry degree in 1998.

During her education she completed several externships, the first being at the Veterans Affairs hospital in Gainesville where she extensively studied ocular pathology and tertiary care. Her second was a at the Broward County Facility Clinic focusing on emergency and long term eye care for the indigent population, and the final rotation was at numerous nursing homes providing geriatric eye care to the elderly.

In addition, Dr. Potter went on to complete a COE accredited Optometric Residency at the Salisbury VA hospital in North Carolina.
As a proud member of VOSH (Volunteer Optometric Services for Humanity) she has had the privilege to travel to third world countries in remote areas of Mexico and Honduras to provide eye care to those in need.

Dr. Potter is board certified, and has been practicing primary eye care in Pinellas County for over 12 years. She takes pride in going above and beyond to individualize each patients care and providing the best solutions to their unique needs.

Dr. Potter is married with two children. Her interests include spending time with her family, being active in her church as well as her children’s school and anything outdoors!.


Tania Perez
Licensed Optician

Being from a medical background, Tania loves helping people and will assist you in frame selection, educating you on the latest most custom options for your eyewear, and taking precise measurements.

On her free time, Tanya enjoys cooking and spending time outdoors and on the water with her family.

 


Elisa Licona
Optical Sales Consultant

Elisa is excellent in frame selection, educating patients on the latest technology, and taking accurate measurements. Elisa loves people and is able to speak Spanish fluently.

When Elisa is not at work, she enjoys yoga and overall health and wellness.

 


Lindsay Norton
Optometric Technician

Lindsay will work with you before your examination in order to verify your insurance benefits, go over your medical history, and do pre-testing.

Lindsay loves the medical field and is a college student at USF studying to be a nurse. When she is not at work, she spends time helping direct the youth group at her church.

 


Sharon Tippetts
Optometric Technician

Sharon has been in the optical field for 33 years and is our most experienced optical technician. Having worked for the beloved Dr. Bryan for almost all of those years, she offers a fun and lighthearted approach to helping you with your needs.

When Sharon is not at work she enjoys the Florida lifestyle! She is very social and has many hobbies and interests that involve boating, kayaking, and anything on the water!


Eileen Wilson
Optical Lab Technician

With 30 years of experience, Eileen makes sure that each pair of eyewear is put together perfectly and passes final inspection.

Eileen enjoys painting, cycling, and mostly just helping people see better.



Margie Cook
Dispensing Technician

Margie has more than 40 years of optical experience and will fit your eyewear perfectly to you, as well as make adjustments or repairs if needed.

Margie loves people and will make sure that you are pleased and comfortable with your service and eyewear.
When Margie is not at work she enjoys fishing.


Elsie Demond

Elsie is the office accountant and bookkeeper.

Outside of work Elsie loves to travel and spend time enjoying the outdoors. She also enjoys working with needy children.

 

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